Released on: September 8, 2007, 9:43 pm

Press Release Author: Nirmala D\'souza/Oak Consulting

Industry: Software

Press Release Summary: The leading provider of enterprise infrastructure and
mobility solutions reiterates its commitment to the Middle East region by providing
more value to its customers

Press Release Body: Dubai, United Arab Emirates, September 9, 2007: Sybase Products
Middle East, the leading provider of enterprise infrastructure and mobility
solutions, today announced the launch of two major solutions for the regional
enterprise sector, the new PowerBuilder 11 for .NET and PowerDesigner 12.5 at Gitex
Technology Week 2007. The new version of PowerBuilder for .Net will enable fast and
easy deployment of data-driven applications and the PowerDesigner 12.5 will help
enterprises build or re-engineer business applications quickly, cost-effectively and
consistently.

"GITEX Business Solutions is an event dedicated for government, enterprise and SMB
solution providers. Hence, it is a perfect forum for Sybase to launch our new
solutions - PowerBuilder 11 for .NET and PowerDesigner 12.5," says Hisham Malak,
Channel and Marketing Manager at Sybase Products Middle East. "Our team of experts
is on hand at Gitex to demonstrate the benefits of our latest solutions. We are also
showcasing our entire range of enterprise solutions, banking solutions and mobility
solutions at the event. With IDC estimating that the IT services market in the UAE
alone will grow to over $1 billion by 2010, we will be marking our presence by
offering custom-made solutions that can help companies streamline and transform
their business processes."

Sybase, over the years, has transformed PowerBuilder remarkably. While PowerBuilder
8 was notable for adding web application development, PowerBuilder 9 added an EJB
client, support for Java Server Pages (JSP), the PowerBuilder native interface
(PBNI) and initial XML and web services support. PowerBuilder 10.0, on the other
hand, added an array of important infrastructural additions including Unicode,
object modeling, an XML DataWindow, UDDI support, as well as mobile client support.

Now, Sybase PowerBuilder 11 goes one step further in transforming itself into a
premier 4GL rapid application development (RAD) tool. Building on its strength of
quickly developing data-driven applications necessary to critical business
functions, PowerBuilder 11 provides developers with the simplest, easiest and most
cost-effective way to deploy applications on the .NET platform.

"PowerBuilder 11 continues to support integration with J2EE environments and Win32
applications. Integration with the leading development platforms provides a more
open, flexible environment for developers with heterogeneous platform requirements,"
adds Mr Malak. "PowerBuilder also offers increased productivity as it enables less
complex coding and shorter development cycles than applications built with 3GL level
tools. With GITEX Technology Week 2007, now is the right time to unleash the power
of Sybase's solutions."

Sharing the spotlight at the event is Sybase's PowerDesigner 12.5, an all-in-one
modeling and design solution. The solution is meant for enterprises that need to
build or re-engineer business applications quickly, cost-effectively and
consistently. Supporting more than 60 databases and leading development environments
including Sybase Workspace, Sybase PowerBuilder, Java, the Eclipse open source
development environment, and Microsoft Visual Studio, Sybase PowerDesigner combines
business process modeling with unified modeling language (UML) and data modeling to
make possible open, cross-platform information architectures that securely deliver
information anytime, anywhere.

"This newest release of Sybase PowerDesigner uniquely adds the ability to include
metadata from Extract Transform and Load (ETL) and data federation (EII) tools with
database models ensuring more complete impact analysis of changes to the information
architecture as well as better documentation support," Mr. Malak explains. "Sybase
PowerDesigner 12.5 also includes complete UML 2.0 support and makes migrating from
Computer Associates (CA) ERwin data modeling solution even easier by supporting the
latest releases of the CA product."

Sybase Products Middle East is exhibiting at Hall 4 (C4-40) at Gitex Business
Solutions. In addition to launching PowerBuilder 11 and PowerDesigner 12.5 at
Gitex, Sybase is also showcasing its leading solutions such as Push Email, Mobile
Device Management, Datawarehousing, Banking solutions to name a few.

About Sybase: Sybase is the largest enterprise software company exclusively focused
on managing and mobilizing information from the data center to the point of action.
Sybase provides open, cross-platform solutions that securely deliver information
anytime, anywhere, enabling customers to create an information edge. The world's
most critical data in commerce, communications, finance, government and healthcare
runs on Sybase. With Sybase, customers can optimize and enhance the investments
they already own, link together the valuable data resources already in place, and
extend the reach of business-critical information to users on the front lines-giving
them a financial, agility and productivity edge across all areas of their business.
For more information, visit the Sybase Web site: http://www.sybase.ae
Sybase is a trademark of Sybase, Inc. ® indicates registration in the United States
of America.


Web Site: http://www.sybase.ae

Contact Details: Nirmala D\'souza
OAK Consulting
P.O.Box 39261
Dubai
UAE